He has been called the greatest CEO in America. On one side, you have an unparalleled record of earnings growth, sustained profitability, and growth in market capitalization that stretches for more than two decades. On the other side, you have a man who can be tough as nails, brusque, and at times impatient, yet who speaks reverentially of his late mother, to whom he attributes much of his success. He is Jack Welch, chairman and CEO of General Electric from 1981 to 2001.
So much has been said and written about Welch that you would think that he invented the role of the modern CEO. He, of course, would be the first to disagree. For one thing, he would laud his predecessor, Reginald Jones, for preparing him to lead the company. More important, he would attribute his success to a couple of seemingly simple themes: focus, execution, and people. Inherent in all three is communications. And it is his relentless commitment to disseminating the message that accounts for much of his success.
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What can you do when you face a hostile audience? One answer is to retreat and live to speak another day. But there is another approach.
After the American Revolution, George Washington returned to his beloved Mount Vernon to farm. Despite the Americans’ victory over the British, nationhood was still a thing of the future. The Thirteen Colonies had devolved into thirteen independent states, all bickering with one another. As a result of this disunity, the soldiers of the Continental Army had not received money for their years of service. At one point, a group of disgruntled officers gathered in Newburgh, New York, to plot a coup against the government in an attempt to seek restitution. Washington learned of the meeting and asked to speak to the officers.
When he entered the meeting room, he strode to the podium and looked out over the group. He knew most if not all of them, and he reminded them of the hardships they had shared during the long years of the Revolutionary War. He then drew out a letter from a member of the Continental Congress. He attempted to read it, then stopped and apologized. He said that not only had he turned gray while fighting for his country, he had gone nearly blind as well. He then reached to put on his spectacles.[1] Read more…
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Drucker’s seminal management work-in fact, the work that many credit with inventing the field of management-is The Practice of Management. Appearing in 1954, this book quantified the role of the manager as the person responsible for goals (management by objectives) and concerned with the accomplishment of results through others, as well as having a total perspective on the business and its place in the competitive landscape.[9]
What Drucker did in this book, and 20 years later in Management: Tasks, Responsibilities, Practices, was to quantify the manager’s role, not in some learn-by-rote, restrictive way, but rather in a Churchillian neo-heroic way that would cause the manager to see himself (and later herself) as one who can accomplish things, and in so doing aspire to something greater. That theme of aspiration for something better-a new system, a new management discipline, a new social order-is inherent in all of Drucker’s work.
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